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Apple made more profit in three months than Amazon has generated during its lifetime

One word may explain Warren Buffett’s investment decisions on Apple and Amazon: profit.

Last week Buffett both lamented on not investing in Amazon sharesand revealed how he added massively to Berkshire Hathaway’s stake in Apple.

The Oracle of Omaha’s moves may be explained by his philosophy of emphasizing a company’s historical financial track record versus putting credence in aggressive future forecasts from analysts.

“I think it’s fair to say, we’ve never looked at a [analyst] projection in connection with either a security we’ve bought or a business we’ve bought,” Buffett said during a Berkshire Hathaway annual shareholder meeting in 1995, according to remarks found using CNBC’s Warren Buffett Archive.

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