(Alex Greig) McDonald’s is testing a mobile app that enables customers to order and pay for food with a swipe of their cell phone.
The fast food giant is trying out the new app at Salt Lake City, Utah and Austin, Texas stores with the intention of rolling it out country-wide if it proves successful.
The new app is the latest attempt by the company to attract the millennial market, joining competitors such as Chipotle which has a mobile payment app, and Burger King, which in some cities offers online ordering and free delivery.
Even easier: If the drive-thru window wasn’t convenient enough, customers can now order and pay for their fast food fix with their cell phones.
After placing and paying for an order on the app, customers can pick up their food in-store, at drive-through windows or curbside.
According to CNBC, McDonald’s is suffering lukewarm sales, posting a 0.2 per cent increase in same-store sales for August, which fell well short of the estimated 0.8 per cent.
App-etizing: Many major retailers such as McDonald’s are anticipating that smartphones will replace plastic as the primary payment method in everyday transactions.
The fast-food chain has recently added menu items such as the McWrap and the Eggwhite Delight, designed to appeal to the millennial market, which has been difficult for the company to attract.
According to Business Insider McDonald’s doesn’t even rank in the top 10 favorite brands for that generation.
‘McDonald’s is just evolving at the same pace as consumers – especially the younger generation and millennials who really don’t pay in cash,’ Darren Tristano, an executive vice president at Technomic, a research and consulting firm, told CNBC.
Continue reading at Daily Mail
Follow @twitter
