[1/7/17] When we discovered CoverGirl’s decision to hire a man to be the face of their product, most was shocked. It is hard to believe that we have reached the point that men could sell makeup by wearing it, but here we are.
So now that there is another company that has hired a man to represent their products, there is less shock. But, is there more concern?
For one company to choose this path is a stunt. The fact that their competitor has made the same choice is not that surprising. Major corporations follow or copy what works. When the competition takes a risk that pays off, it is only natural for you to jump in too. But, if you are a woman or someone who cares for women, Maybelline’s announcement should cause alarm.
Breitbart reports
Maybelline has made makeup model Manny Gutierrez the American brand’s first male makeup ambassador.
Gutierrez announced the news to his three million Instagram followers earlier this week: “Honestly I couldn’t be more honored [or] thrilled!,” Gutierrez said. “Thank you to Maybelline for taking a chance on me!”
