Beginning today (May 10), Spotify users will no longer be able to find R. Kelly‘s music on any of the streaming service’s editorial or algorithmic playlists. Under the terms of a new public hate content and hateful conduct policy Spotify is putting into effect, the company will no longer promote the R&B singer’s music in any way, removing his songs from flagship playlists like RapCaviar, Discover Weekly or New Music Friday, for example, as well as its other genre- or mood-based playlists.
“We are removing R. Kelly’s music from all Spotify owned and operated playlists and algorithmic recommendations such as Discover Weekly,” Spotify told Billboardin a statement. “His music will still be available on the service, but Spotify will not actively promote it. We don’t censor content because of an artist’s or creator’s behavior, but we want our editorial decisions — what we choose to program — to reflect our values. When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator.”
Over the past several years, Kelly has been accused by multiple women of sexual violence, coercion and running a “sex cult,” including two additional women who came forward to Buzzfeed this week. Though he has never been convicted of a crime, he has come under increasing scrutiny over the past several weeks, particularly with the launch of the #MuteRKelly movement at the end of April. Kelly has vociferously defended himself, saying those accusing him are an “attempt to distort my character and to destroy my legacy.” And while RCA Records has thus far not dropped Kelly from his recording contract, Spotify has distanced itself from promoting his music.
“When we look at promotion, we look at issues around hateful conduct, where you have an artist or another creator who has done something off-platform that is so particularly out of line with our values, egregious, in a way that it becomes something that we don’t want to associate ourselves with,” Jonathan Prince, Spotify’s vp/head of content and marketplace policy, tells Billboard. “So we’ve decided that in some circumstances, we may choose to not work with that artist or their content in the same way — to not program it, to not playlist it, to not do artist marketing campaigns with that artist.”
Kelly is the only artist that Spotify specifically acknowledged would fall under this new public policy, though others may also be affected. Later on Thursday, Billboardwas able to confirm that controversial rapper XXXTentacion had also been removed from playlists, namely the highly influential RapCaviar.